London North Eastern Railway
The brief: to design, create and manage this client’s Facebook careers page.
We designed and created the facebook.com/LNERCareers page from scratch and manage the content and associated budget, along with responding to candidate messages and comments.
The content plans are done months in advance and agreed with the client. We make up the posts and, in this case, post weekly. We also make up interim targeted posts as required.
The LNERCareers Facebook page was launched successfully with 1,000 likes in the first month. By the end of the year they were up to 12,784 likes. It was used to advertise a targeted drivers campaign and generated 2,106 applications through to testing. We like, but more importantly, they like.
What we did for LNER
In the words of Carl W Buechner, “They may forget what you said, but they will never forget how you made them feel.” As with any supplier/client relationship, it is the strength of that relationship that is critical to its success. We aim to build relationships with our clients, based on mutual trust and respect and that usually starts with us meeting.
To find out more, please do call, email or send our enquiry form. We look forward to meeting you.