The brief: to manage this client’s Facebook and Instagram pages.
We took over the management of this client’s existing Facebook and Instagram pages. We managed the content and associated budget, responded to candidate messages and comments on behalf of the client along with making up general and targeted posts as required.
We ran a Christmas advent calendar competition (win a meal and a night’s stay at a Greene King hotel), producing 25 advent calendar door opening videos. This boosted engagement on the Facebook page by 50% in the month of December.
What we did for Greene King
In the words of Carl W Buechner, “They may forget what you said, but they will never forget how you made them feel.” As with any supplier/client relationship, it is the strength of that relationship that is critical to its success. We aim to build relationships with our clients, based on mutual trust and respect and that usually starts with us meeting.
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