Our business is to fill your vacant positions and to promote your employer brand as the brand of choice. Budgets are always finite and we aim to make yours go further. We’re experts in negotiating better deals with media suppliers and, more importantly, delivering an effective message.
John Wannamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a “pioneer in marketing.” When Wannamaker made his famous quote 150 years ago, there wasn’t much that could be done about it. Today, even with all the modern technology available, many organisations still ‘go with their gut’ or rely on anecdotal evidence rather than applying firm metrics to their advertising methods. And, many media suppliers are happy that it remains so. You’ll be bowled over by how many millions of people a job board can reach with your advert and it appears that the bigger the number the better. In fact, a too large audience is often the problem in recruitment advertising. How often do your recruitment managers complain about too many irrelevant responses that still have to be read?
Some clients have the responses from their job board or social media advertising directed straight to the organisation’s career pages. Convenient perhaps, but they’ll never know what advertising initiative generated that response. As your media buyer, we can measure the response accurately, from where it originated, and use the best techniques to track and compare the successful media with that which just gives you volume. We launched the first job board for retail and leisure in 2000, which was later sold to the Daily Mail. There isn’t much we don’t know about targeting the relevant audience and accurately measuring success. We are constantly running multiple social media campaigns and, by running so many, we are constantly improving the techniques.
Advertising is so much more than putting together an advert and getting it out in front of people.
When most of us think of recruitment advertising, we think print publications or online. But there is so much more. For instance, print advertising can take the form of vast billboards (or even digital billboards), posters in bus shelters and rail or tube stations — right down to advertising on petrol pump handles, mouse mats or pens. We’ll happily investigate any avenues to get the most appropriate for our clients and their individual needs. A few years ago, Bidfood was looking for qualified HGV drivers for its Bidvest 3663 division. The drivers would be based out of their Kent depot, and local radio proved to be the ideal recruitment media. Click on the logo to hear the advert.
In the words of Carl W Buechner, “They may forget what you said, but they will never forget how you made them feel.” As with any supplier/client relationship, it is the strength of that relationship that is critical to its success. We aim to build relationships with our clients, based on mutual trust and respect and that usually starts with us meeting.
To find out more, please do call, email or send our enquiry form. We look forward to meeting you.