Last year we researched, planned and bought advertising space on 350 different job boards and websites on behalf of our clients. The number of online orders exceeded those offline back in 2010, and the gap between the two continues to widen.
Much of this space was for online recruitment advertising, where there are now over 3,000 online options covering not only general sites, but functional, sector and geographical specialist sites. We work with clients to fully understand their recruitment advertising message and target audience, then recommend the most effective online solution.
Recognising that audiences search for content online in a very different way to offline, we write effective, targeted copy that ensures search engines find the relevant content and deliver our advertising message to the right audience. And we design enhancements such as banners, skyscrapers and email marketing messages which increase the effectiveness of clients' online advertising activity.
We work hard to utilise the technology available to really measure return on investment for our clients, and stay fully up to date on all online developments and how they may benefit future client advertising requirements.